Visual Communication

Spring 2021

A classic exercise

What is graphic design and what was it before? You can find out by practicing. This exercise was about copying the style of a famous graphic designer without blinking. It provided an opportunity to explore and analyze a historical perspective on various iconic works. But technical perspectives also opened up, such as what it means to work with a grid. The film Helvetica by G. Hustwitt and the designers it features was part of the inspiration for the project.