When you are rebranding you have to be able to look into the future. Beer is something everybody knows but its potential is not yet fully explored. With this project we examine how and why we might drink beers in the future and which ideas and issues it could be linked to. Among the students projects we find examples of rebranding that thematises sustainability, health, gender, art and our relationship with the local. We are lucky to have the Hancock brewery close by as an obvious choice for a case.