KRABBESHOLM HØJSKOLE
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KRABBESHOLM ALLÉ 15
DK 7800 SKIVE
(+45) 9752 0227
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BIRDBOOKS

If you imagine that communication is always hitting the right spot you are wrong. Nevertheless, most people believe that it is the case.
An audience is a target, you can learn to aim for. The task here was an attempt to show that it is equally difficult to aim your communication towards business men aged 25 to 45, as towards a bird!
The exercise was to produce a printed matter not about, but for birds!
The consequence was that each idea had to be turned 180 degrees. if you know that an eagles eyesight is a lot better than humans you can afford to use a very small point size.

 

You can download all the Birdbooks (optionclick the book and choose ‘show all’ to scale)

> Dolphinbook

> Monkeybook

> Hummingbirdbook

> Chameleonbook

> Catbook

> Eaglebook

> Pelikanbook

> Ratsbook

> Icebearbook

> Wombatbook

> Gossipmagazine